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Email Marketing
Effective Connection With
your targeted audience and gives you the best return on investment.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
how email marketing can improve your businesses?
Strategy, implementation and result tracking
A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders—known as drip marketing. They can also segment their promotions to specific market segments.
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are and reputation is whom other people think you are. Today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.
A brand or individual has no control over what people think. But they do have a degree of control over what people see and can therefore manage what people think.
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